007
Intellectual Property
Trademark portfolio consolidation
01 — Context
Context
A publisher had registered marks over many years in the names of different entities, imprints and individuals.
02 — Challenge
Challenge
Renewal dates were missed, ownership was fragmented and several marks no longer matched how the publisher presented itself.
03 — Position
Position
We mapped the portfolio, decided which marks mattered and re-registered or assigned them under a single owner.
04 — Outcome
Outcome
The publisher holds a smaller, clearer portfolio with a renewal calendar the team maintains itself.
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Cases